Ikea, now with integrated electronics, to be sold in Europe

Funny video.

Guess the key question is, do we need to replace a new home entertainment system every five years or when one thing conks out before the rest of the integrated system?

Will be interested to see what is covered in the warranty from this solution selling price starting from 6,500 Swedish crowns ($960).

The system, which will go on sale in five European cities this summer, attempts to solve the problem of unsightly wires bulging from behind the HDTV and stray remotes strewn throughout the living room. The all-in-one unit’s wires are all hidden (though presumably, you still have to plug in the power cord and your cable TV prong somewhere) and though the device offers Internet, DVD/Blu-ray, an MP3 player/iPod attachment, FM radio and regular TV, there’s only one remote control.

No word on when Uppleva will hit the U.S. market. We all know that Microsoft and Apple, among others, have been targeting the living room as the next battleground for years, but who would have thought that Ikea might actually be a player as well?
via http://mashable.com/2012/04/17/ikea-home-entertainment-system/

The Swedish retailer is working with China-based TCL Multimedia on the venture. The items will begin showing up in Ikea stores in five European cities in June. “This is a large step for us. We will have an offer that is unique in the market,” IKEA’s living room chief Magnus Bondesson told Reuters. “We are launching a new concept where you in one place can buy your furniture and your electronics — designed for and matched with each other from start.”
via http://mashable.com/2012/04/17/ikea-consumer-electronics/